Cebu Landmasters Launches P3.6B Mixed-Used Astra Centre

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Listed property firm Cebu Landmasters Inc. launched Astra Centre, a P3.6-billion project in a strategic Metro Cebu location expected to help address the metropolis’ surging need for integrated developments.

The developer’s second full-range mixed-use property will rise on a 1.2-hectare lot on A.S. Fortuna St., Mandaue City’s lifestyle hub within striking distance from Cebu City.

“Astra Centre’s strategic location combined with the synergies that will arise from the development’s components ensure a high-energy development,” said Jose Soberano III, CLI chief executive officer. “Astra Centre will change the landscape of Mandaue City.”

The project will have two towers rising from one podium. Scheduled soon for groundbreaking is the podium, where the mall will be located, and the first 30-floor tower 1 which will have a hotel and residential condominium. These components makeup the first phase of the project.

Astra Centre Mall will be an upscale three -level boutique mall with 8,300 sq.m. leasable area. It will have a high ceiling with atrium, outdoor dining and retail stores at a paseo connected to a sunken garden and a supermarket, and cinemas.

Radisson RED, a first in the Philippines, is a 146-room hotel to be operated by the Radisson Hotel Group and is one of the five hotels in the CLI hospitality portfolio. It has a unique design and upscale select service offerings that will be informal, aspirational and targeted towards millennials.

These will include fun, bold designs, 24 -7 facilities, high-speed WIFI, “grab and go” food and beverage options, and statement art pieces that exude the expressiveness of the brand.

One Astra Place will be a residential condominium with 15 floors consisting of 478 units. Amenities include an infinity pool, kiddie pool, function rooms, gym, al fresco area, skydeck, among others. It offers studio units with 22 sq.m. floor area and one-bedroom units with 36 sq.m. floor area.

To be constructed at a future date as phase 2 of the development is tower 2. It will be consisted of Astra Corporate Center, which will offer 12 floors of modern office spaces with a leasable area of 15,900 sq.m. and a residential condominium.

“CLI understands the dynamic lifestyle of Cebuanos and we address this by offering an astounding, aspiring and an all-in-one development,” Soberano said.

Meanwhile, Katerina Giannouka, president for Asia Pacific of Radisson Hotel Group, said, “Cebu City is the perfect location to introduce Radisson RED to the Philippines, being a dynamic urban center with a youthful vibe and positive outlook.” She added, “We look forward to welcoming guests at Radisson RED and to introducing a new era of hospitality to the country.”

Scott Bryce, Radisson Hotel Group vice president for finance and IT for Asia Pacific said Astra Centre is “the excellent venue” to introduce the hotel for the first time in the Philippines as both brands “offer the same dynamic lifestyle.”

Cebu expects expansion in commerce and tourism with major infrastructure projects such as the newly opened Terminal 2 of Mactan-Cebu International Airport. The “Queen City of the South,” positioned as destination for meetings, incentives, conference and events is set to host 2019 Routes Asia, a gathering of the world’s leading airlines, airports and tourism executives.

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The Department of Tourism estimates that many popular destinations in the country will experience room gaps by 2022. Metro Cebu alone, according to the agency, will have a room gap of 14,931.

Astra Centre is designed by Callison RTKL, one of the world’s leading design consultants, and RMDA Architects, one of the Philippines’ top architectural firms.

CLI’s first mixed-use project, launched in 2015, is the Baseline Center in Cebu City consisting of a residential condominium, hotel, office/BPO space.

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