Shakey’s Pizza Asia Ventures Inc is set to open 15 new Shakey’s and 15 new Peri-Peri Charcoal Chicken outlets in 2021, restarting a store network expansion strategy that was put on hold last year due to the COVID-19 pandemic.
“For Shakey’s, we are looking to further strengthen the brand’s visibility and awareness, especially in underpenetrated second and third-tier cities outside of Metro Manila. For Peri, there are still a number of unserved markets which don’t have access to the brand’s great-tasting products,” said PIZZA’s President and Chief Executive Officer Vicente Gregorio.
Last 2020, the Company ended with 245 Shakey’s restaurants, 3 of which were located abroad, and 34 Peri outlets all located in the Philippines.
It also launched a number of new offerings in select outlets including the ability for guests to ‘Park & Dine, ‘Park & Order, eat outdoors, and order R&B milk tea – one of the leading milk tea brands in Singapore.
Gregorio said, “With evolving consumer habits brought about by the pandemic, our network expansion strategy has likewise adapted to ensure we maximize both our in-store and out-of-store presence. Our new openings this year will cater not only to our guests’ dine-in preference, but also their increasing need for more convenient and flexible out-of-store options.”
The Company is set to open smaller store formats with reduced investment requirements relative to its traditional brick-and-mortar stores. This ensures payback periods are kept short and return on capital remains high. It is also looking to build locations that have both the Shakey’s and Peri brands to maximize its existing asset base.
Gregorio said that Shakey’s will be unveiling a number of so-called ghost kitchens or kitchen extensions “to further strengthen our presence in delivery” at a time when off-premise channels are gaining prominence.
In the last few months, the Company has been piloting a ‘31 Minute Delivery, If It’s Late, It’s Free’ guarantee in select areas in Metro Manila.
Gregorio added that the Company’s planned expansion for 2021 “will come hand in hand with other exciting new business innovations that will maximize our existing asset base.”
“2021 will definitely be an exciting ‘bounce-back’ year,” he said. – BusinessNews.ph
