Tag: USPA Global Licensing Inc

Three Iconic, International Polo Matches Held in France Around the 2024 Summer Olympics

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is thrilled to announce the continuation of its successful partnership with the prestigious Polo Club du Domaine Chantilly throughout the summer of 2024. The collaboration brings three historic, high-goal polo tournaments to a global audience alongside the 2024 Summer Olympics.

The highly anticipated summer events at the Polo Club du Domaine Chantilly kicked off with the Polo Nations Cup, from June 13-23. Now in its second year, this international tournament featured teams from around the world competing in one of France’s most beautiful equestrian venues. U.S. Polo Assn. was proud to return as the Official Apparel and Jersey Sponsor, providing players with custom performance jerseys and outfitting for staff at the Polo Club du Domaine Chantilly, all featuring the brand’s iconic double-horsemen logo.

“We are incredibly proud to support prestigious polo events alongside the beautiful and historic Polo Club du Domaine Chantilly. Starting with the Polo Nations Cup and its successful turnout, we are eager to bring the U.S. Polo Assn. brand to more sports fans through this instrumental international partnership,” said J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “These international polo tournaments are not only a celebration of the sport but also an opportunity for U.S. Polo Assn. to highlight our brand’s authentic connection to the sport of polo and continue to grow in the very important French marketplace.”

Following the excitement of the Polo Nations Cup, the Paris Games Polo Challenge is set for August 7, following the equestrian events at the 2024 Summer Olympics in Paris. The special tribute match between the USA and France is the centennial celebration of the last time France hosted the Olympics 100 years ago and is in partnership with the Federation of International Polo (FIP) the Federation Française de Polo (FFP) and the USPA. France will seek redemption at the Paris Games Polo Challenge 2024 for the VIII Olympiad, held in Paris for the second time in the modern era. As the Title and Apparel Sponsor, U.S. Polo Assn. will provide apparel for USA and France Teams with performance jerseys, practice jerseys, and an assortment of U.S. Polo Assn. custom-designed country apparel to wear off the field.

The partnership with the Polo Club du Domaine Chantilly will culminate with the French Open for men and women from September 4-22. As the Official Apparel and Jersey Sponsor, U.S. Polo Assn. will proudly outfit players with custom performance jerseys and dress staff at the event. This prestigious tournament draws the top talents from across the globe and is the conclusion of the summer high-goal tournaments held at the historic club, in partnership with U.S. Polo Assn.

“The French Polo Federation is honored to showcase these three spectacular polo events this summer at the Polo Club du Domaine Chantilly, alongside our country hosting the 2024 Paris Olympic Games,” said Jean-Edouard Mazery, President of the French Polo Federation. “With the support of the FIP, the USPA, and U.S. Polo Assn., each event will demonstrate the global appeal and competitive spirit of the sport, as well as the beauty of the Polo Club du Domaine Chantilly.”

“We are immensely proud to bring this experience to an international audience,” Mazery added.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com, follow @uspoloassn, and shop uspashop.com.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About the French Federation of Polo (FFP)
The Fédération Française de Polo (FFP) was created to make polo accessible to all, to promote the sport throughout France, and to support the common interests of its member clubs in every way possible. The FFP organizes national and international polo competitions and championships, sets the technical rules for competitions by harmonizing them with foreign rules, and organizes the training and teaching of the equestrian discipline. Today, the FFP has over 30 affiliated clubs and more than 800 players within its organization. For more information, please visit francepolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

 

Tournament Benefits the Official Royal Charities of The Prince and Princess of Wales

U.S. Polo Assn., in partnership with Brand Machine Group (BMG), its licensing partner in the United Kingdom, announced its continued sponsorship as the Official Apparel and Team Sponsor for the 2024 Outsourcing Inc. Royal Charity Polo Cup. The prestigious event took place at the renowned Windsor Great Park at Flemish Farms’ Guards Polo Club, which hosted the event on July 12 for the fourth consecutive year.

His Royal Highness, The Prince of Wales, competed in several polo games throughout the day as captain of the U.S. Polo Assn. Team against the BP Healthcare Team and the Brand Machine Group Team. In an exciting round robin format, The Prince of Wales defended the title he won last year with U.S. Polo Assn., but the team left it late, a last-minute penalty goal against BP Healthcare saw the U.S Polo Assn. team win the tournament on goal difference following a driving attack from The Prince of Wales.

The annual high-profile philanthropic event raised more than £1 million for 11 important charities that are supported by The Prince and Princess of Wales. Today’s contribution takes the total raised from Royal Charity Polo Days played in the U.K. over the last 13 years to more than £13 million.

Those charities include: SHOUT, Wales Air Ambulance, Mountain Rescue England and Wales, Child Bereavement UK, Royal African Society, Place2Be, Action for Children, The Motor Neurone Disease Association, The Blackthorn Rally, HMS Oardacious and The Royal Marsden.

“As the Official Apparel and Team Sponsor for the Outsourcing Inc. Royal Charity Polo Cup since 2019, it is an honor to have The Prince of Wales captain the U.S. Polo Assn. Team,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the global, multi-billion-dollar U.S. Polo Assn. brand. “We proudly support this distinguished event alongside our U.K. partner, BMG, with its goal to support many important charities, and congratulate all of the teams for their great athleticism on the field.”

In its sixth consecutive year supporting the prestigious event, U.S. Polo Assn. provided custom-designed performance jerseys for all participating polo players, umpires, and flaggers with the sport brand’s iconic double horsemen logo. Attendees of the event were gifted exclusive U.S. Polo Assn. branded merchandise, including handcrafted silk scarves, pocket squares and special event caps.

“BMG is proud to be part of the prestigious 2024 Outsourcing Inc. Royal Charity Polo Cup once again as the official U.K. partner of U.S. Polo Assn.,” said Boo Jalil, CEO of Brand Machine Group. “It was an honor to be an Official Team Sponsor for this important philanthropic event and to raise awareness and funds in support of these charities, as we build the connection between the U.S. Polo Assn. brand, the sport of polo, and consumers within the U.K.”

Guards Polo Club is one of only four polo clubs in the United Kingdom that stage elite tournaments, such as the Royal Charity Polo Cup. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969 and celebrates over six decades of premier polo.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments contact, sales@brandmachinegroup.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

Gina Digregorio
Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
+44 (0) 7741 635 984

Related Images

Photo credit: Chris Jackson@Getty Images.
SOURCE: USPA Global Licensing Inc.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in partnership with 4ocean, a Florida-based company with a mission to end the ocean plastic crisis, is pleased to announce the successful removal of trash from the world’s oceans through the 4ocean Pound+ Services program. With a pledge of over 200,000 pounds of waste to remove, the two organizations exceeded their goal and removed some 215,000 pounds from rivers, oceans, and coastlines globally.

4ocean and U.S. Polo Assn.’s partnership began in 2021, and now the two organizations have collectively removed over 215,000 pounds worldwide. Through this partnership, 4ocean and U.S. Polo Assn. worked together towards ocean-positive sustainability across 74 clean-up locations, with most of the waste being pulled in Bali, Indonesia, and Guatemala.

“At 4ocean, we are incredibly proud to partner with U.S. Polo Assn. in our mission to create a cleaner ocean,” said Alex Schulze, Co-Founder of 4ocean. “Their dedication and support have been instrumental in helping us remove some 215,000 pounds of plastic from our oceans. Together, we are making a significant impact in the fight against ocean plastic pollution.”

This meaningful partnership is a component of U.S. Polo Assn.’s overarching sustainability initiative USPA Life, which takes a global and holistic approach toward reducing U.S. Polo Assn.’s environmental impact. Through USPA Life, 4ocean partners with U.S. Polo Assn.’s Global Team in Palm Beach County, Florida, for the sport-inspired brand’s annual Beach Cleanup. The USPA Life initiative also offers a global and growing selection of apparel, footwear, and accessories with sustainable attributes for consumers to shop and support.

“We are proud to partner with 4ocean through our USPA Life initiative to tackle the ocean plastic crisis for the third year in a row and to exceed our goal by pulling over 215,000 pounds of trash from the world’s waterways,” said J. Michael Prince, President and CEO of USPA Global, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. “This partnership between 4ocean and U.S. Polo Assn. exemplifies the power of collective action in sustainability efforts and underscores our commitment to protecting our planet for future generations.”

Another element of this partnership included 4ocean being the Official Sustainability Partner of the U.S. Open Polo Championship® this past April, where 4ocean collected plastic and trash from the prestigious and sold-out event at the USPA National Polo Center. The ocean cleanup company also had a series of commercial spots run during the U.S. Open Polo Championship Final broadcast on multiple ESPN platforms, bringing awareness to millions of consumers and sports fans.

To learn more about the partnership, please visit uspoloassnglobal.com/4ocean.

About 4ocean
4ocean is an ocean cleanup company based in Boca Raton, Florida, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, 4ocean harnesses the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world’s oceans, rivers, and coastlines each year.

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

Source: USPA Global Licensing Inc.

Global Sports Brand Honors Florence, Calcio Storica Legends and Pitti Uomo 2024

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presented the Firenze Polo Tribute at historic Santa Croce Square in Florence, an arena-style match between the Italian and French National Teams, in celebration of the history of Florence and the unique timing of Pitti Immagine Uomo, the largest and most important menswear tradeshow in the world.

This was the very first time that a polo game has ever been played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) as well as the Municipality of Florence. Ultimately, the French took home the medal in a hard-fought but good-spirited game, with a score of Team France 8 – Team Italy 6.

The momentous polo game was preceded by the Calcio Storico Legends Match, which celebrated hundreds of years of Florentine tradition with both a spectacular Florentine parade through Piazza della Signoria and the story of the Calcio Storico Fiorentino game. Calcio Storico is a combination of soccer, rugby, and wrestling that originated in 16th-century Florence and is played today in authentic costume in the Piazza Santa Croce, located directly in front of the Santa Croce church. The sport is known and followed throughout Florence, and over several thousand people were in attendance to watch both games, including hundreds of media and VIPs.

The respective polo players included Italy: Stefano Giansanti, Camila Rossi, and Giordano Magini; France: Jules Legoubin, Pearl Venot, and Côme Dubois. One woman played on each of the Italian and French Teams, which is important to the sport of polo and something the sport and U.S. Polo Assn. are very proud to support.

U.S. Polo Assn. outfitted the polo players, Calcio Storico players, and procession flag-wavers with U.S. Polo Assn. polo shirts for the parade. Custom U.S. Polo Assn. performance team jerseys were designed for both the Italian and French National Teams. Additionally, custom “Firenze Polo Tribute 2024” caps were given out to the many thousands of fans at the sports events as well as attendees at Pitti Uomo.

As part of the day’s ceremony, J. Michael Prince, President and CEO of USPA Global, the company that oversees and markets the $2.4 billion U.S. Polo Assn. brand across 190 countries, was appointed the next Magnifico Messere. This is a rare honor bestowed by the city of Florence that remains in the city’s record books for all time.

“It was an incredible honor to receive the Magnifico Messere by the city of Florence, and something I will cherish forever. I have always loved Florence and now my bond with this very special city only deepens.”

The evening concluded with a private cocktail party following the games at the beautiful Fondazione Zeffirelli headquarters in Piazza San Firenze.

THE PITTI IMMAGINE UOMO SHOW
At the Pitti Immagine Uomo 106th Edition, in the legendary Fortezza da Basso in Florence, U.S. Polo Assn. was proud to present its timeless, sporty Spring-Summer Collection 2025 from June 11 – 14 at Booth 32 Cavaniglia. Celebrating the brand’s heritage in the sport of polo since 1890, the Collection’s display was set in an immersive setting and included classic, sport-inspired apparel, shoes, bags and accessories.

“Our booth was packed this week with those interested in learning more about the brand, our Collections and our one-of-a-kind events. I was delighted to again represent U.S. Polo Assn. at Pitti beside my outstanding partners Incom, Bonis, EastLab and EuroTrade, who bring the very best of what our global brand has to offer to Western Europe,” added Prince.

The very special, and perhaps even once-in-a-lifetime polo event in Santa Croce, was led by Incom CEO Lorenzo Nencini and his team, based in Florence. Incom is U.S. Polo Assn.’s Italian Apparel Licensee. Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini, as CEO, became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. Nencini has served on the Pitti Immagine Board of Directors since 2023.

“We have managed to do something very unique, because polo, like Calcio Fiorentino, has ancient roots and similarities. Being able to bring these two sports together here in Florence is something extraordinary, thanks to Calcio Storico and the city of Florence,” said Nencini.

“It was an incredible day of sportsmanship and excitement. I thank everyone who was involved, for their incredible support and belief in making this dream come true,” he adds.

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, were all present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

On the sport side, guests include Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also present were Michele Pierguidi, President of Calcio Storico di Firenze, Gianluca Lapi, an icon of Florentine Calcio Storico, and players Dario Bordoni (Rossi), Arno Di Puccio (Bianchi), Antonio Marcelli (Azzurri), and Francesco Manzella (Verdi), heroes of the marketing campaign created for the event. Representatives of the Municipality of Florence also attended.

THE COLLECTIONS:
U.S. Polo Assn. Men’s and Women’s SS25 Collection of apparel, presented by Incom, highlighted timeless Spring and Summer styles, in a sophisticated neutral color palette. Washed red, white, and blue colors with denim tones gave a fresh new look to the classic Americana style that is U.S. Polo Assn. Pops of color enhance the bright, summer mood of this amazing Collection. SS25 presents Premium, Tailored, and Heritage capsules, with a beauty and style that take U.S. Polo Assn. to the ‘next level’ for the new season.

The U.S. Polo Assn. Footwear Collection for SS25 was presented by Bonis. Drawing inspiration from the sport of polo and American tradition, while keeping an eye on contemporary trends, U.S. Polo Assn. presented four footwear trends; the urban and sophisticated spirit in the “Inside Out”; innovative design and functional details distinguish “Rubber Lifestyle,” the timeless elegance and Mediterranean inspiration for the summer season of “Summer Weavings” and “Indie Taste,” a fashion trend that brings forth the bohemian spirit while retaining the signature U.S. Polo Assn. style.

U.S. Polo Assn. Men’s and Women’s Handbags for SS25 were presented by Eastlab and were synonymous with sporting elegance and timeless style. The new collection promises to captivate with its supreme totes and handbags, adorned with the classic double-horseman logo for an elegant finish. From formal to the beach, there were new and exciting styles for women and men.

U.S. Polo Assn. Watch & Jewelry SS25 Collection by EuroTrade is known for its sport-inspired, classic style that respects the brand’s history while always paying close attention to the themes of quality, sport, and authenticity. The new SS25 Watch Collection brought the softest leathers, classic shapes, and precious details while the new SS25 Jewelry collection offered a more vibrant and modern assortment with a wide variety of styles and bright colors.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com.

About Eastlab
Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Western Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it.

EuroTrade s.r.l.
EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

SOURCE: USPA Global Licensing Inc.

Three-Day Polo Festival Welcomed More Than 30,000 Global Attendees

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), served as the Official Apparel and Jersey Partner for the Chestertons Polo in the Park event, which took place June 7-9 at historic Hurlingham Park in downtown London. The globally recognized polo festival brought the excitement of the international sport and exceptional family entertainment to more than 30,000 attendees from the United Kingdom and around the world. One of the highlights of this event was the USA facing off with England in a much-anticipated international game.

Chestertons Polo in the Park is Europe’s largest three-day polo and lifestyle event with action-packed polo games, food festivals, luxury shopping, entertainment, and more. As the Official Apparel and Jersey Partner, U.S. Polo Assn. provided custom performance jerseys and staff uniforms, as well as an on-site merchandise tent for event attendees to shop. The multi-billion-dollar global sport brand also provided guests with a polo-inspired photo station and interactive models, alongside contests and cap giveaways.

Event attendees were met with daily themes for the three-day polo event, which started with International Day on Friday, with the USA facing England to kick off the action-packed weekend. After hard-fought chukkers, the score ended up tied at 5-5, transitioning the game to a rundown, a head-to-head match-up where one player from each team hits the ball to the opposite goal, and ultimately England was victorious. Each team was comprised of well-recognized players, including Nina Clarkin on the England Team, and U.S. Polo Assn.’s global brand ambassador Nico Escobar on the USA Team. The sports brand also proudly presented the MVP Awards throughout the weekend, starting with Nico Escobar on the USA Team and Patrick O’Dwyer on Team London. The remainder of the weekend included the themes of Ladies’ Day on Saturday and Finals and Family Day on Sunday.

“U.S. Polo Assn.’s sponsorship of Chestertons Polo in the Park was a wonderful way for our brand to engage with consumers and sports fans that demonstrates our authentic connection to the sport of polo,” said J. Michael Prince, President and CEO of USPA Global, the company which manages and markets the global U.S. Polo Assn. brand. “As one of our fastest-growing and most important markets, it’s vital for U.S. Polo Assn. to reach U.K. consumers and sports fans in new ways, such as participating in massive global events like Chestertons Polo in the Park to build brand and sport recognition.”

The sport of polo was first played at Hurlingham Park in 1874 and has since hosted many historic games, such as the 1908 Olympic Polo Final and many matches of the prestigious Westchester Cup between England and the United States from 1910-1939. Currently, the Chestertons Polo in the Park event is one of the world’s largest polo festivals and has the distinction of being the only polo event hosted in downtown London.

“As the official partner of U.S. Polo Assn. in the U.K., Chestertons Polo in the Park was an amazing opportunity to showcase the authenticity of our brand in connection to English polo for consumers in our market,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “We have recently opened two new U.S. Polo Assn. stores, with plans for more brick-and-mortar locations throughout the U.K. We also offer customers the opportunity to shop via our website www.uspoloassn.co.uk.”

U.S. Polo Assn. has stores at McArthurGlen’s East Midlands and Cheshire Oaks facilities, where both locations feature the latest men’s, women’s, and kids’ collections from the global, sport-inspired brand with additional store openings planned across the United Kingdom.

“Thank you to U.S. Polo Assn. for being a tremendous partner for Chestertons Polo in the Park,” said Rory Heron, Managing Director of Sportgate International, the global event management company that organized Chestertons Polo in the Park. “The global U.S. Polo Assn. brand is the ideal partner for this historic event because of their meaningful connection to the game of polo and their classic, sport-inspired style.”

About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About Brand Machine Group (BMG)
BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands, spanning fashion, sports, outdoor, and homeware including adult fashion, kidswear, and accessories.

BMG’s portfolio of brands includes U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Wrangler Kids, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman. BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.

Visit brandmachinegroup.com and follow @brandmachinegroup. For appointments contact sales@brandmachinegroup.com

About Sportgate International
Sportgate International is an international event management and sports marketing agency. Established in 2015, Sportgate International now owns events and consults with companies, luxury brands, world-class venues, tourism boards, and rights holders requiring sponsorship and event expertise. Sportgate International owns a portfolio of luxury events which encourages and enables the world’s best brands, top companies, and individuals to further their corporate or personal objectives. The company also works with some of the most high-profile venues in the world, offering original content that enables networking and marketing to specific audiences.

For more information, visit sportgateint.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

Multi-Billion-Dollar Global Sports Brand Shows Timeless, Sporty Spring-Summer Collection 2025

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its timeless, sporty Spring-Summer Collection 2025 from June 11-14 at Pitti Immagine Uomo 106th Edition at the historic Fortezza da Basso in Florence.

The Pitti Immagine show this June will be full of excitement and awash with a wave of energy. “Pitti Lemon” has been chosen as the theme for both the advertising campaign and the displays at the Fortezza, bringing to life all that is summery, sunny, and refreshing, very much like the U.S. Polo Assn. SS25 Collection.

THE EVENT
On Wednesday, June 12, U.S. Polo Assn. will be presenting a historic Firenze Polo Tribute at Santa Croce Square, a friendly but competitive arena-style match between the Italian and French National Teams. This is the very first time that a polo game will be played in the ancient square, supported by the Italian and French Federations, the Federation of International Polo (FIP) as well as the Municipality of Florence.

The momentous polo game will be preceded by the Calcio Storico Legends Match, which celebrates Florentine Tradition. The Calcio Storico Fiorentino is a combination of soccer, rugby, and wrestling that originated in 16th-century Florence and is played today in authentic costume in the Piazza Santa Croce, located directly in front of the Santa Croce church. A spectacular Florentine parade through Piazza della Signoria to the playing field will open the event. Once arriving at the Piazza Santa Croce, a significant ceremony will follow where the Magnifico Messere will be appointed. The evening will conclude with a private cocktail party following the games at Fondazione Zeffirelli headquarters in Piazza San Firenze.

The parade, the Calcio Storico Legends Match, and the Firenze Polo Tribute are open to the public.
U.S. Polo Assn. will outfit the polo players, kickers, and flag wavers with U.S. Polo Assn. polo shirts for the parade. Custom U.S. Polo Assn. performance team jerseys will be designed for both the Italian and French National Teams. Additionally, custom “Firenze Polo Tribute 2024” caps will also be given out to the thousands of sports fans who will attend.

THE PITTI SHOW
Join U.S. Polo Assn. from June 11-14 at Booth 32 Cavaniglia, where the multi-billion-dollar sports brand will showcase its Spring-Summer Collection 2025, celebrating the brand’s heritage in the sport of polo since 1890. See the collection in an immersive digital setting that brings to life the spirit of the Collection, which includes classic, sport-inspired apparel, shoes, bags, and accessories.

Media will be invited for meet and greets Wednesday, June 12 beginning at 10:30 a.m. Representing U.S. Polo Assn. will be J. Michael Prince, the President and CEO of USPA Global, the company that manages and oversees the $2.4 billion U.S. Polo Assn. brand across 190 countries, and Incom CEO Lorenzo Nencini. Incom is U.S. Polo Assn.’s Italian Apparel Licensee.

Prince, who will be receiving the Magnifico Messere recognition at the June 12 Santa Croce Procession, said, “It’s an incredible honor to be receiving the Magnifico Messere by the Florentines, and something I will cherish forever. I have always loved Florence and now my bond with this very special city only deepens.”

“I am delighted to again be here in Florence representing U.S. Polo Assn. at the greatest industry trade show in the world with my outstanding partners Incom, Bonis, EastLab, and EuroTrade, who bring the very best of what our global brand has to offer to Europe,” added Prince. “U.S. Polo Assn. is proud to be hosting the historic Firenze Polo Tribute at Santa Croce in partnership with the City of Florence, the Italian and French Federations, and the historic Calcio Storico di Firenze. This Pitti week event is not to be missed.”

Florentine by birth, Lorenzo Nencini joined the family company, Incom, based in Montecatini Terme, in his early twenties. When Incom and U.S. Polo Assn. entered their licensing arrangement at the end of 2007, Nencini, as CEO, became responsible for the partnership that has helped both Incom and U.S. Polo Assn. become a great success story in Western Europe. Nencini served on the Pitti Immagine Board of Directors in 2023.

“We have managed to do something very unique, because polo, like Calcio Fiorentino, has ancient roots and similarities. Being able to bring these two sports together here in Florence is something extraordinary, thanks to Calcio Storico and the city of Florence,” said Nencini. “During the time of Pitti Uomo, the FISE, FFS and U.S. Polo Assn. are now guests of one of the most beautiful squares in the world, Santa Croce. While polo is played in prestigious locations, never in such an important historic city center like Florence. Both games will be spectacular events to watch.”

“I’d like to thank everyone involved. All this was possible due to the shared vision of the many people who wanted this event to be a reality,” he added.

Alongside Prince and Nencini, U.S. Polo Assn. licensees in Italy are Augusto Bonetto representing Bonis, Andrea Zini representing EastLab, and Franco Zuccon representing EuroTrade, who will all be present to proudly show their respective products and speak with partners, vendors, and other brand representatives.

On the sport side, guests include Stefano Giansanti, Captain of the Italian Polo Team, and Alessandro Giachetti, Member of the Federation of Italian Sports Equestrian (FISE) Polo. Also, Michele Pierguidi, President of Calcio Storico di Firenze, Gianluca Lapi, an icon of Florentine Calcio Storico, and players Dario Bordoni (Rossi), Arno Di Puccio (Bianchi), Antonio Marcelli (Azzurri), and Francesco Manzella (Verdi), heroes of the marketing campaign created for the event. Representatives of the Municipality of Florence will also be on hand.

THE COLLECTIONS:

U.S. Polo Assn. Men’s and Women’s SS25 Collection of apparel, presented by Incom, highlights timeless Spring and Summer styles, in a sophisticated neutral color palette. Washed red, white, and blue colors with denim tones give a fresh new look to the classic Americana style that is U.S. Polo Assn. Pops of color enhance the bright, summer mood of this amazing Collection. SS25 presents Premium, Tailored, and Heritage capsules.

The Premium capsule features jackets, trousers, and overshirts to be worn mixed with light knitwear and polo shirts in light crepe cotton, Supima cotton, and hemp jersey, which is then mineral garment dyed with vegetable dyes. Tailored represents artfully crafted apparel for Spring and Summer, such as cotton-linen mélange jackets with a comfortable fit for a more modern look. Dresses are created in soft silhouettes and blazers, trousers, and shorts in linen fabric makeup suits for daywear. Complete the look with lightweight shirts available in all the season’s freshest colors. Finally, the Heritage capsule, inspired by the sport of polo, showcases the soul of the U.S. Polo Assn. brand with natural and bright tones to wear in the height of summer. Crochet details, stripes, and signature prints along with beautiful beading, and hand-embroidered logos adorn this capsule.

The U.S. Polo Assn. Footwear Collection for SS25 is presented by Bonis. The mood of this collection reflects the brand’s iconic, dynamic, and modern spirit. Drawing inspiration from the sport of polo and American tradition, while keeping an eye on contemporary trends, U.S. Polo Assn. presents four footwear trends. The legacy of retro sneakers is updated through an urban and sophisticated spirit in the “Inside Out” style, a contemporary shoe available in varieties of colors and materials. Innovative designs and functional details distinguish “Rubber Lifestyle,” a fashion trend that is sporty and stylish and a must-have for the busy lifestyle. “Summer Weavings” offers timeless elegance for the summer season through braided sandals and rope wedges with Mediterranean inspiration. Moccasins and sandals in leather, cotton, and denim take center stage in “Indie Taste,” a fashion trend that brings forth the bohemian spirit while retaining the signature U.S. Polo Assn. style.

U.S. Polo Assn. Men’s and Women’s Handbags for SS25 are presented by Eastlab and are synonymous with sporting elegance and timeless style. The new collection promises to captivate with its supreme totes and handbags, adorned with the classic double-horseman logo for an elegant finish. From formal to the beach, there are new and exciting styles for women and men. The Women’s Collection is enriched with casual and versatile bags with modern shapes and fine textures such as jacquard and leather, as well as convertible straps. A sporty attitude with a classic distinction describes the Men’s Collection. From casual to business, bags, and weekenders, there is a great mix of functionality and style. New to almost all backpack models will be the introduction of a practical water bottle pocket, supporting greater ecological awareness through the limited use of plastic. The Collection is proud to introduce exclusive Special Edition bags celebrating 135 years of U.S. Polo Assn. in three classic and iconic palettes of red, white, and blue.

U.S. Polo Assn. Watch & Jewelry SS25 Collection by EuroTrade is known for its sport-inspired, classic style that respects the brand’s history while always paying close attention to the themes of quality, sport, and authenticity. The new SS25 Watch Collection brings the softest leathers, classic shapes, and precious details like the velvet strap of the new Argo model and the colored baguette stones of Giselle. The new SS25 Jewelry collection offers a more vibrant and modern assortment with a wide variety of styles, like the bright colors of our new enamel collection Erin and Meghan, from timeless blue tones to pops of lime, fuchsia, and champagne. This Pitti, Eurotrade presents the “USPA Watch Collection Case”; this attractive and original showcase tool has been developed for the USPA apparel stores with the goal to give the customer a full view and U.S. Polo Assn. experience. The case can host from eight to 14 watches secured with a smart anti-theft device that allows the customer to try and touch the watches in-store.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About Incom S.p.A
Incom S.p.A, founded in Montecatini Terme (PT) in 1951, manages, as a licensee, the apparel for the U.S. Polo Assn. brand in Western Europe, which produces and distributes iconic clothing brands all over the world. In addition, Incom is one of the main suppliers of military and paramilitary clothing in the Italian State both for uniforms and for technical clothing. Since January 2008, it has been producing and distributing men’s, women’s, and children’s clothing in Western Europe under the U.S. Polo Assn. brand, with record sales results and growth. For further information, visit www.incomitaly.com.

About Bonis S.P.A.
Bonis is the exclusive footwear licensee for U.S. Polo Assn. in Western Europe. Founded in 1970, Bonis is a leading company in the footwear business and is a partner selected by some of the most influential international brands. Located in the heart of the Asolo and Montebelluna footwear district, the home of the most important sport system brands. Bonis works with private labels, contracting, and licensing. Visit www.bonis-spa.com.

About Eastlab
Eastlab is the exclusive licensee for U.S. Polo Assn. handbags in Western Europe. Founded in 2015, Eastlab today represents some of Italy’s major players in the production and marketing of bags, footwear, accessories, and suitcases. Eastlab’s targeted response to market demand and passion for the craft has allowed the company to quickly acquire great credibility in the market and gain the trust of important partners. Visit www.eastlab.it.

EuroTrade s.r.l
.EuroTrade is U.S. Polo Assn.’s licensee in Western Europe for watches and accessories. Headquartered in Italy, EuroTrade was founded in 1987 and specializes in the creation and distribution of high-quality watches and accessories characterized by original design and innovative technology. EuroTrade offers the market an original and trendy accessory to wear on any occasion. Visit www.incomitaly.com/en/euro-trade-s-r-l.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Paola Varani
paolavarani@hubcomm.net

Laura Varani
lauravarani@hubcomm.net

Sara Montanelli
saramontanelli@hubcomm.net

Laura Manfrin
laura@twins-pr.com

Maura Busatto
maura@twins-pr.com

SOURCE: USPA Global Licensing Inc.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce the brand’s nomination as a finalist for Best Sports Licensed Brand at the prestigious 2024 Licensing International Excellence Awards. The high-profile event, which takes place annually in Las Vegas, honors brands who execute innovative and creative methods to market themselves around the globe.

Winners in 32 categories were selected from nearly 200 finalists by an expert global panel across 20 different countries and voted on by members of the licensing industry at large. With more than 800 entries received, U.S. Polo Assn. was among notable brands such as Formula 1, NASCAR, the NFL Players Association, 24H LE MANS, and Yale University in the category for Best Sports Licensed Brand.

“We are proud of U.S. Polo Assn.’s nomination for the Best Sport Licensed Brand as we continue to drive record growth for our global brand through strategic partnerships, award-winning global marketing and digital campaigns, and most importantly, elevating the consumer experience,” says J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. sport brand. “U.S. Polo Assn. is honored to be named alongside other industry leaders in the 2024 Licensing International Excellence Awards, and we congratulate the winner for their performance this year!”

U.S. Polo Assn. has demonstrated licensing excellence this past year by delivering a record $2.4 billion in global retail sales in 2023 and by its growth in 190 countries through 1,100 retail stores and thousands of wholesale locations and e-commerce. New and existing strategic stores around the world have been enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. The multi-billion-dollar sport brand also generated record e-commerce growth with some 50 brand sites in 20 languages and over 8 million social media followers. In addition, U.S. Polo Assn.’s landmark multi-year deal with ESPN has brought exposure to many of the premier polo championships in the world to a massive global audience. Finally, the USPA now owns the USPA National Polo Center (NPC) located in Palm Beach County, the sport’s premier destination in North America, with U.S. Polo Assn. as the lead sponsor.

“It’s an honor to be recognized as a finalist for the Best Sports Licensed Brand. I am extremely proud of our dedicated U.S. Polo Assn. team, whose consistent and innovative efforts enhance our brand’s presence and position for the continued success in the global market,” said Molly Robbins, SVP of Global Licensing and Business Development at USPA Global. “We are thrilled to stand alongside such esteemed licensing peers, and we remain committed to challenging ourselves on how we think, build, and elevate U.S. Polo Assn.”

This year’s Excellence Awards were held at the HyperX Arena in the Luxor on May 20, 2024, in Las Vegas to celebrate the best of the global licensing industry. Attending on behalf of U.S. Polo Assn. were Robbins and Shannon Stilson, VP of Sports Marketing and Media.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

The Thrilling Equestrian Event Will Take Place on Aug. 7 and be Broadcast on ESPN

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), and the Polo Club du Domaine Chantilly are proud to present the Paris Games Polo Challenge 2024, a tribute match between USA and France taking place on August 7. The Paris Games Polo Challenge will be open to the public and will air on ESPN2 to a global audience.

With the 2024 Summer Olympics taking place in Paris from July through August and equestrian events concluding on August 6 at Versailles, U.S. Polo Assn. invites sports fans to continue the equestrian celebration with polo, just 40 minutes outside Paris city center at the Polo Club du Domaine Chantilly. Chantilly is the home of the Great Stables of Prince de Conde and Chateau de Chantilly, and is, of course, the namesake of Chantilly lace, the famous silk laces that date back to 17th century France.

In partnership with the Federation of International Polo (FIP), the Federation Française de Polo (FFP) and the USPA, this historic match is the centennial celebration and tribute to the last time France hosted the Olympics, exactly 100 years ago. France will be seeking redemption at the Paris Games Polo Challenge 2024 for the VIII Olympiad which were held in Paris for the second time in the modern era. On June 28, 1924, in St. Cloud, France, and before the official opening ceremony, the match between the United States and France began. It ended with France losing 15-1. USA concluded the overall tournament with the silver medal, having lost to Argentina, who remained unbeaten and took home Olympic gold. The last Olympics to include polo was held in 1936 in Berlin, Germany.

As the Title and Apparel Sponsor, U.S. Polo Assn. will be providing apparel for USA and France Teams with performance jerseys, practice jerseys, and an assortment of U.S. Polo Assn. custom-designed country apparel to wear off the field, featuring the global sports brand’s iconic double horsemen logo. The USA Team will be wearing custom USPA Pro whites. U.S. Polo Assn. is also providing saddle pads, as well as groom and staff outfitting for the Polo Club du Domaine Chantilly. VIP gifts for the event will include event limited edition Paris Games Polo Challenge 2024 caps, t-shirts, scarves and pocket squares, as well as branded duffle bags.

“U.S. Polo Assn. is honored to be part of such an historic and celebratory polo event at the beautiful Polo Club du Domaine Chantilly, alongside the upcoming 2024 Paris Olympics,” said J. Michael Prince, President & CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand. “This event brings FIP, FFP and the USPA together for only the second time in 100 years of history, making this tribute game a once-in-a-lifetime opportunity for everyone that attends.”

Polo Club du Domaine Chantilly will also be hosting two other high goal polo tournaments this summer, the Polo Nations Cup from June 13 – 23, and the French Open for men and women from September 4-22. These events are also open to the public.

“The French Polo Federation is extremely honored to welcome the Paris Games Polo Challenge to our country during the summer of the Paris Olympic Games 2024, with the support of FIP, the USPA and U.S. Polo Assn. at the prestigious Polo Club de Chantilly, headquarters of the French Polo Federation,” said Jean-Edouard Mazery, President of the French Polo Federation. “This is a unique step for the French national team to play the USA Team during the Paris Olympic Games 2024, and a tremendous opportunity to develop a program for our French national team and promote our sport.”

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About The Federation of International Polo
The Federation of International Polo (FIP) is the international federation representing the sport of polo, officially recognized by the International Olympic Committee. The FIP was founded in 1982 by representatives of eleven national polo associations, and it represents the national polo associations of more than 80 countries. Its principal aim is to enhance the international image and status of polo.

In addition to organizing international tournaments, the FIP develops international tournaments for children, conducts umpiring and coaching seminars, encourages participation in the sport at all levels and ages, and makes the international rules of polo through a cooperative agreement with the Asociación Argentina de Polo, the Hurlingham Polo Association of Great Britain and Ireland, and the United States Polo Association (USPA). Visit fippolo.com.

About the French Federation of Polo (FFP)
The Fédération Française de Polo (FFP) was created to make polo accessible to all, to promote the sport throughout France and to support the common interests of its member clubs in every way possible. The FFP organizes national and international polo competitions and championships, sets the technical rules for competitions by harmonizing them with foreign rules, and organizes the training and teaching of the equestrian discipline. Today, the FFP has over 30 affiliated clubs and more than 800 players within its organization. For more information, please visit francepolo.com.

About the United States Polo Association® (USPA)
The United States Polo Association (USPA) was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions, and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games, including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

• Global Sports Brand U.S. Polo Assn. Supports the U.S. Open Polo Championship

The 2024 U.S. Open Polo Championship® has officially closed out the American high-goal polo season at the USPA National Polo Center (NPC), the sport’s premier destination. The historic tournament was played from March 22 to April 21 and ended with a thrilling win by La Dolfina over Valiente in a score of 10-7 in front of a record crowd.

The U.S. Open Polo Championship is universally considered the most prestigious tournament in the United States and showcases some of the world’s best polo players and equine athletes. The sport-inspired U.S. Polo Assn. brand supported the historic U.S. Open Polo Championship by co-branding jerseys for teams, elevating NPC staff uniforms, umpire outfitting, player prizes, and monetary donations to several charities.

Held at the U.S. Polo Assn. Stadium Field at NPC, the U.S. Open Polo Championship Final was played in front of a sold-out crowd and broadcast to a large global audience across multiple ESPN platforms. Event attendees watched the historic match from the sidelines, in stadium boxes, tailgate tents, the grandstands, or from the U.S. Polo Assn. MVP Lounge, home to the luxurious Sunday Polo Brunch. Sports fans at the tournament also had the opportunity to shop for Official U.S. Open Polo Championship Merchandise, sold exclusively on-site at the NPC Retail Shop.

The action-packed final game on Sunday, April 21, was fast-paced and filled with great plays from the world’s best players on both teams, such as Alejandro Aznar, Poroto Cambiaso, Rufino Merlos, and Tomas Panelo on La Dolfina and Adolfo Cambiaso, Mariano ‘Peke’ Gonzalez Jr., Paco de Narvaez Jr., and Joaquin ‘Pelo’ Vilgre La Madrid on Valiente. For the first time, the rivalry between father Adolfo Cambiaso, on Valiente, and son Poroto Cambiaso, on La Dolfina, faced off in the U.S. Open Polo Championship, captivating spectators as they battled for victory. La Dolfina prevailed in the closing minutes of the 6th chukker, taking home the illustrious U.S. Open Polo Championship title and the highly coveted trophy for the first time in organization history. La Dolfina’s goals were collectively scored by Poroto Cambiaso with three goals, his second appearance in the U.S. Open Polo Championship, Rufina Merlos with one goal during his tournament debut, and a team-high of six goals by Tomas Panelo during his first appearance in the tournament.

“Congratulations to La Dolfina on an incredibly well-fought victory in one of the sport’s most historic tournaments, the U.S. Open Polo Championship. All teams throughout this tournament and others during the American high-goal season at the USPA National Polo Center are excellent examples of sportsmanship, teamwork, and dedication to the sport of polo,” said Stewart Armstrong, Chairman of the United States Polo Association. “Thank you to all of our athletes, sponsors, and sports fans for making this another unforgettable season for the United States Polo Association.”

Throughout the season, U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has donated some $100,000 to polo charities and equine welfare, including the following organizations: Homes for Horses Coalition, Museum of Polo and Hall of Fame, Polo for Life, Polo Players Support Group, Polo Pony Rescue, Polo Training Foundation, Replay Polo, Retired Racehorse Project, St. Mary’s Medical Center, Vinceremos Therapeutic Riding Center, and Work to Ride Program.

“U.S. Polo Assn. is honored to once again support the U.S. Open Polo Championship and promote sports tourism in beautiful Palm Beach County through iconic tournaments held at the USPA National Polo Center and shown on ESPN platforms. This historic tournament is one of the top sporting events of the spring season, alongside NCAA Basketball, The Masters, and the Kentucky Derby,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “As another successful high-goal, American season is closed out, we look forward to next year and bringing the sport of polo to even more sports fans and consumers locally and around the world.”

Relive the excitement by watching the broadcast of the U.S. Open Polo Championship on ESPN2 on Sunday, April 28, at 8:30 p.m. EDT, as well as on ESPNews and ESPN Deportes in the Spanish language. Check your local listing for air times.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

About the United States Polo Association® (USPA)
The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions, and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games, including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Shannon Stilson
VP, Sports Marketing & Media
sstilson@uspagl.com
+001.561.227.6994

SOURCE: USPA Global Licensing Inc.

View the original press release on newswire.com.

USPA Global has announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has delivered a record $2.4 billion in global retail sales in 2023.

The global sports brand’s record growth is the result of expanding its existing sizeable footprint across all regions around the world. U.S. Polo Assn. has seen a balanced growth strategy with significantly increased market share in more mature markets, such as North America and Western Europe, while delivering exponential growth in emerging markets such as Asia, Latin America, the Middle East, and India. In fact, the brand is targeting to become a billion-dollar business in India alone, as U.S. Polo Assn. is an international power brand and the top-selling casual menswear brand in the country.

The brand’s footprint is a fast-growing presence across 190 countries, with over 1,100 U.S. Polo Assn. retail stores and thousands of wholesale locations spanning department stores, sporting goods channels, and independent retailers, as well as e-commerce. U.S. Polo Assn. continues to climb the retail ranks as one of the largest global licensed sports brands in the world, ranking in the top five alongside the NFL, MLB, and NBA, according to License Global.

U.S. Polo Assn.’s strong execution has relied on a global focus regarding the brand’s worldwide store expansion. The brand has grown its global fleet to more than 1,100 U.S. Polo Assn. stores, targeting over 1,500 in the next several years. For 2023, new stores and existing strategic stores around the world have been enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand.

U.S. Polo Assn. also built on its successful digital strategies to generate record growth in e-commerce with some 50 brand sites in 20 languages in 2023. U.S. Polo Assn. continues to grow its digital presence and global momentum on social media, with some 8 million followers worldwide.

“Our global team and strategic partners around the world delivered another record financial performance in 2023 while also achieving many major milestones across our product lines and global expansion efforts,” noted J. Michael Prince, President & CEO of USPA Global. “We continue to execute our aggressive product, store, digital, and international growth strategies to further expand our global footprint in key cities and markets worldwide, while also increasing the overall interest in the sport of polo.”

Prince added, “Despite the many challenges over the past several years facing global retail, U.S. Polo Assn. was able to exceed our goal of $2 billion three years early and has set a target to hit $3 billion and 1,500 U.S. Polo Assn. stores in the near future.”

True to the heritage of the brand, U.S. Polo Assn. maintains a strong connection to the sport of polo. By signing a recent landmark multi-year global deal with ESPN, the thrilling sport now has exposure to a massive global audience, extending to many parts of the world with reach to millions of households and multiple digital channels. The sport’s iconic U.S. Open Polo Championship®, which is broadcast by ESPN, now sits alongside the elite company of The Masters and Kentucky Derby as one of the country’s most prestigious spring sporting events.

In addition, the USPA now owns the USPA National Polo Center (NPC), the sport’s premier destination in North America. The 2024 American High-Goal Polo Season has brought record crowds and sellout Sundays, with the best polo in the world from January-April. Nestled in beautiful Palm Beach County, Florida, this outstanding venue spans 160 acres, encompassing multiple grass polo fields, fine dining, tennis courts, stadium seating, a swimming pool, and the NPC Retail Shop. Exciting updates to the world-class facility are slated for 2025.

“We continue to seek avenues and partnerships to expand into new global markets, as well as new and innovative areas of business. The combination of these factors, alongside our authentic connection to the sport of polo and outstanding global brand marketing, is the key to our global success,” Prince adds. “I am optimistic about the U.S. Polo Assn. global business maintaining its leadership position among its industry peers while gaining market share and our ability to reach over $3 billion in worldwide sales and 1,500 U.S. Polo Assn. retail stores in the coming years.”

“Today, I am proud to say that our U.S. Polo Assn. global ecosystem is comprehensive of both the brand and the sport, with our $2.4 billion global sport-inspired brand, a global sports content platform with ESPN, and ownership of NPC, one of the sport’s most beautiful and prestigious venues,” concludes Prince.

About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.

For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sport and lifestyle content. For more sports content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
VP Global PR and Communications
skovalsky@uspagl.com
+001.561.790.8036

Kaela Drake
PR & Communications Specialist
kdrake@uspagl.com
+001.561.461.8596

SOURCE: USPA Global Licensing Inc.