Valuufy, a pioneering value measurement startup, has been selected by a global tech powerhouse and member of the ‘Magnificent Seven’ to carry out a comprehensive environmental impact assessment. The engagement, which began in March 2025, represents a significant milestone for the young Kyoto-based value creation specialist.
The project is based on the ValuuCompass™, an evolutionary system that transparently assesses impact and value creation for nature, one of the system’s seven stakeholders, and benchmarks the results against other leaders in the market. The client will receive the assessment and analysis later this month, with actionable insights on environmental performance across multiple dimensions.
Kyle Barnes, CEO of Valuufy, said, “For a startup, especially from Japan, securing a major American tech giant as a client is extraordinary. This speaks clearly on how our approach resonates with forward-thinking organizations. We’ve built ValuuCompass on a solid foundation of academic rigour and practical business value — and that company responded to this combination.”
Addressing Critical Gaps in Sustainability Measurement
The tech heavy selected Valuufy after evaluating multiple sustainability assessment solutions. “Gaps and discrepancies exist in current sustainability benchmarking when factoring environmental and social considerations. We appreciate how Valuufy systematically evaluates all relevant topic areas using best in class industry standards coupled with a data-driven, quantifiable approach to derive actionable insights,” noted a company representative.
Breaking New Ground in Precision and Performance Benchmarking
Dr Philip Sugai, Director of Research at Valuufy, said, “What sets ValuuCompass apart is its unparalleled level of detail and methodological rigor. Unlike current frameworks that offer broad sustainability disclosure topics, we’ve developed specific, measurable subgoals for each objective. This granular approach enables something that’s been largely unattainable with existing frameworks – genuine benchmarking across companies and industries.”
“Traditional ESG frameworks mainly look back on what companies have already reported,” Sugai continued. “Our work focuses on the future and what matters most to business leaders — identifying specific opportunities to create value and reduce risk across their entire stakeholder ecosystem. For technology companies with complex global value chains, this perspective is particularly valuable.”
Directing Sustainabiliy toward Value Creation
This client relationship underscores a growing shift in how leading companies approach sustainability — moving beyond compliance reporting toward strategic value creation. Technology companies in particular face increasing pressure to demonstrate meaningful environmental improvements while maintaining competitive advantage.
Stated Barnes, “Future market leaders understand that sustainability isn’t separate from business strategy — it’s central to it. When organizations can quantify their impact and benchmark against competitors, sustainability becomes a concrete business advantage rather than a vague aspiration. It’s a fundamental shift from sustainability as compliance to sustainability as value creation.”
About Valuufy
Valuufy, Inc. transforms how organizations measure and create sustainable value. Founded in 2024, Valuufy is a registered startup in Kyoto, Japan, emerging from the Value Research Center at Doshisha University and more than ten years academic value research. The groundbreaking ValuuCompass™ provides a comprehensive system for assessing impact and value creation across seven stakeholder dimensions, transforming sustainability from regulatory compliance into strategic competitive advantage. Led by an international team from Japan, Germany, Sweden & USA, Valuufy helps businesses identify hidden risks, uncover growth opportunities, and create measurable value through sustainability. Visit https://valuufy.com and follow us at https://linkedin.com/company/valuufy/
Contact Information:
Kyle Barnes
CEO, Valuufy
news@valuufy.com