Business
Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15
App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the rise
...
Business
AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming
AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on...
Technology
AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud
The AppsFlyer Privacy Cloud is the Next Phase in the Company's Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration AppsFlyer announced it...
Business
AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia
The first index following Apple's ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and...
Business
AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement
AppsFlyer's latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today...
Business
New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs
In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
eCommerce, Media & Entertainment, and...
Business
AppsFlyer Promotes Sanjay Trisal As New General Manager of India, Southeast Asia, and Australia, New Zealand, To Strengthen Regional Collaboration
Sanjay Trisal will lead teams across India, Southeast Asia, Australia and New Zealand (INSEA/ANZ) and focus on increasing collaborations and smoother efficiencies for...
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