App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is…
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AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer…
The AppsFlyer Privacy Cloud is the Next Phase in the Company’s Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem…
The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality…
AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing…
In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals. eCommerce, Media…
Sanjay Trisal will lead teams across India, Southeast Asia, Australia and New Zealand (INSEA/ANZ) and focus on increasing collaborations and…
The first to market predictive analytics product for SKAdNetwork will be available in early spring AppsFlyer, the global attribution leader,…