Tag: Penguin Random House SEA

Guan Hin Tay, esteemed creative director and thought leader, unveiled his highly anticipated book “COLLIDE: Embracing Conflict to Boost Creativity” during a captivating launch event held at the Book Bar, 57 Duxton Rd, Singapore 089521. Among the attendees were esteemed Book Bar Founder Alex Chua, along with a gathering of friends and well-wishers, marking a momentous occasion in the realm of creativity and innovation.

Published by Penguin Random House SEA, “COLLIDE” challenges conventional thinking by presenting a fresh perspective on creativity in the digital age. With a focus on harnessing conflict as a catalyst for innovation, the  book offers a unique framework for navigating the complexities of the creative process.

“At its core, ‘COLLIDE’ is about embracing tension and harnessing it as a driving force for creative breakthroughs,” said Guan Hin Tay. “By exploring the intersections of seemingly disparate ideas, we can unlock new realms of possibility and drive meaningful change,” he adds. The book unveils a holistic framework for nurturing creative tension, encapsulated in the acronym “COLLIDE,” representing Context, Opportunity, Learning, Leverage, Ideate, Develop, and Execute.

Featuring a foreword by Merlee Jayme, CHAIRMOM, Founder of The MISFITS CAMP, and exclusive interviews with industry luminaries including Fredrik Haren, David Guerrero, Valerie Madon, and Asia’s top social media influencer Ng Ming Wei, “COLLIDE” offers practical insights and inspirational anecdotes to empower readers to unleash their creative potential.

Praise for “COLLIDE” has been effusive, with industry leaders hailing it as a transformative guide to innovation:

– Paul Kemp-Robertson, Chief Content Officer at LIONS, Co-Founder at Contagious: “Guan presents a compelling case for the indispensable role of innovation in various aspects of life and work.”

– Russel Wong, Hollywood Celebrity Photographer: “Guan’s book presents an enjoyable method, illustrating how true innovation arises from the clash of ideas.”

– Andrew Robertson, President & CEO, BBDO Worldwide: “Collide is more than a guide; it’s an invitation to break the barriers to our creativity.”

– Sonja Piontek, CSP, Former Director of Marketing BMW Asia, Best Selling Author: “Guan Hin  brilliantly encapsulates what it means to be a true innovator.”

– Troy Ruhanen, President & CEO, TBWA/Worldwide: “Collide empowers readers to harness their creativity in groundbreaking ways.”

COLLIDE: Embracing Conflict to Boost Creativity” is now available for purchase at leading bookstores and online  retailers in Singapore

Amazon SG link: www.amazon.sg/Collide-Embracing-Conflict-Boost-Creativity/dp/981512711X/ref=sr_1_1

Amazon (international) pre-order link: Available from 11th March 2024
www.amazon.com/Collide-Embracing-conflict-boost-creativity/dp/981512711X/ref=sr_1_1

About Guan Hin Tay

Guan Hin Tay, esteemed creative Director and thought leader, BBDO SINGAPORE is a globally acclaimed creative visionary, boasting a distinguished track record of over 300 awards. As the current Creative Chairman of BBDO Singapore, he brings over three decades of expertise garnered from influential roles in leading advertising networks such as Saatchi & Saatchi, Wunderman Thompson, and Leo Burnett. Guan’s strategic prowess in digital engagement, innovation, and the innovative creative conflict resolution ideation technique has propelled blue-chip clients like Visa, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever to new heights, enhancing their market share. Notably, he is the first Southeast Asian Singaporean to serve as a Jury President at Cannes Lions and preside over the esteemed Design & Art Direction London. Renowned for his captivating speeches, Guan has graced prestigious industry events worldwide, including TEDx, Spikes Asia, and the One Show, captivating audiences with his insights. He has also lent his expertise to major international clients such as the US Grain Council, Tencent, TikTok, Meta, and Unilever. Embracing a commitment to innovation and talent development, Guan pioneered Singapore’s first advertising student awards called the Crowbar Student Awards. With a wealth of experience behind him, his inaugural book marks a significant milestone in his illustrious career.

About Penguin Random House SEA

Penguin Random House SEA is a leading publisher committed to delivering exceptional literary works that inspire, educate, and entertain readers across Southeast Asia. Penguin Random House SEA promotes a culture of reading and lifelong learning in the region with a diverse portfolio of titles spanning fiction, non-fiction, and children’s literature.

For media contact:
ganesh@mettai.world
www.mettai.world

Renowned for her advocacy for gender equality, author Mette Johansson introduced her groundbreaking book, “Narratives: The Stories That Hold Women Back at Work,” amidst a captivating launch event at One Raffles Quay, North Tower, Singapore. Published by Penguin Random House SEA this thought-provoking piece confronts suppressed workplace realities, unraveling misconceptions surrounding crucial topics such as the gender pay gap, women’s roles in leadership, and the challenges working mothers face. Mette’s previous works include “How to Make Yourself Promotable: 7 Skills to Help You Climb the Career Ladder,” and she was also a co-author and ideator of ‘Unleash Your Voice: Powerful Public Speaking for Every Woman,’ both of which ranked among Amazon’s bestsellers. Mette Johansson, for almost two decades, has worked in leadership roles for multinational corporations across Asia and Europe before she founded MetaMind Pte Ltd. This training consultancy supports clients in developing tailored learning journeys in the “people side of leadership skills.” Clients include large MNCs such as Citibank, Microsoft, and UPS, as well as mid-sized ones.

Through a compelling blend of personal anecdotes, enlightening interviews with female leaders, and actionable remedies, Johansson challenges the pervasive narratives that hinder women’s career advancement. Her work calls for action, empowering women and organizations to reshape workplaces into equitable environments.

“Narratives” delves into ten persistent myths that perpetuate gender stereotypes and limit women’s opportunities. Johansson shatters these myths by amplifying the voices of successful female entrepreneurs and leaders, including Lakshmi Murlidharan, Dalia Feldheim, Rashmi Dalai, Caroline Farberger, Sheryl Sandberg. Shirley Tee and Priya Sharma.

“Women’s advancement in the workplace is not just a women’s issue; it’s a societal imperative,” asserts Johansson. “My book serves as an urgent call to action for the creation of equitable workplaces. I implore readers to reconsider and reshape their workplace environments to foster greater equity and inclusion. The time is now to transform and adapt our professional world, ensuring that women can not only succeed but also thrive.”

The book’s unique selling propositions include:

• Confronting Workplace Realities: Johansson fearlessly tackles the unfiltered truths about workplace gender dynamics.
• Amplifying Female Narratives: The book provides a platform for female leaders to voice their experiences and challenge gender narratives.
• Thought-Provoking Narratives and Actionable Remedies: Johansson presents real-world accounts and practical solutions to dismantle harmful myths.
• Illuminating Truths Through Narratives: The book enriches the understanding of gender dynamics in the workplace.
• Call to Action for Equitable Workplaces: Johansson urges readers to reconsider and reshape workplaces into more equitable environments.

Nora Nazerene Abu Bakar, Publisher, Penguin Random House SEA quips, “Narratives emerge as an indispensable resource, offering a compelling pathway for challenging prevailing gender stereotypes and fostering inclusivity within workplaces. It is a potent catalyst, equipping women with invaluable insights to navigate career hurdles and enabling organizations to champion a more equitable future.”

Let us grab the copy at https://shorturl.at/cFLVZ.

Media contact:
Ganesh Somwanshi
Founder- Mett.AI
www.mettai.world
ganesh@mettai.world