Robinsons Adds Handyman, No Brand to E-commerce Portfolio

Robinsons Retail

Philippine-listed Robinsons Retail said it has added its DIY format Handyman Do it Best and No Brand, a franchise from EMart of Korea, to its e-commerce portfolio under

In a disclosure to the Philippine Stock Exchange, Robinsons said the addition allows customers to shop online for a wide range of hardware and home improvement products as well as private label grocery and frozen food items from Korea.

“Going online was an inevitable step Robinsons Retail had to take, and we see as a one-stop online shop and lifestyle partner for our shoppers. The new dynamic of social distancing and quarantine made the role of e-commerce all the more crucial to keep serving customers,” said Robina Gokongwei Pe, Robinsons Retail President and CEO. currently serves as an online store for supermarket banners Robinsons Supermarket, The Marketplace and Shopwise, offering fresh produce and grocery items as well as imported gourmet selections. Toys ‘R’ Us is also in, housing a diverse portfolio of popular children’s toys and educational products. has a mobile app which can be downloaded in IOS and Playstore. The service currently covers select areas in Metro Manila and Rizal, and is set to expand its scope further in the coming months.

“Our aim is to bring our customers closer to products and services that they need at various touchpoints, and we are banking on technological synergies to make this all possible,” said Edna Belleza, general manager.

The strategic onboarding of Robinsons Retail banners in and targeted digital campaigns are all part of deepening Robinsons Retail’s digital footprint. is set to onboard additional formats Robinsons Department Store, True Value, Southstar Drug, and Robinsons Appliances within 2021. This year, Robinsons Retail is also targeting to more than double the contribution of ecommerce to total sales across all its business units. –