Close Menu
    Facebook X (Twitter) Instagram
    BusinessNews.phBusinessNews.ph
    Subscribe
    • Top Stories
    • Business
    • Events / Conventions
    • National
    • Technology
    BusinessNews.phBusinessNews.ph
    Home » Manila Protection of Online Content Summit Builds Off High Hopes for Efficient and Effective Site Blocking Measures in New House Bill
    Business

    Manila Protection of Online Content Summit Builds Off High Hopes for Efficient and Effective Site Blocking Measures in New House Bill

    By Marie JonesSeptember 2, 2022Updated:September 3, 2022
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The Asia Video Industry Association (AVIA) and the Coalition Against Piracy (CAP) hosted a seminar earlier today in Manila to promote the protection of online content in a country that continues to have some of the highest levels of online piracy in Asia Pacific, levels that impede economic growth and pose serious risks to consumers. AVIA, and local industry partners involved in the seminar such as Globe and Kroma, held the event to highlight the need for the revised IP Code recently presented to the House to address rampant online piracy via the implementation of efficient and effective site blocking procedures.

    The seminar brought together some of the leading content industry and government players in the Philippines, including the Intellectual Property Office of the Philippines’ (IPOPHL) Deputy Director General, Teodoro C. Pascua, Congressman Joey Sarte Salceda, the Film Development Council of the Philippines and representatives from Globe Telecom, Disney, NBA and Kroma. Speakers at the seminar discussed the revised IP Code, the impact of online piracy in the Philippines, including the harm posed by piracy such as malware infections, as well as looking at best practices to combat online piracy, including reviewing what measures other countries in the region have taken to address online piracy.

    Matthew Cheetham, CAP’s General Manager, noted. “We know from a recent YouGov survey that the Philippines has some of the highest online piracy rates in the Asia Pacific, with more than 60% of consumers admitting they watch pirate content online.” The same survey shows that site blocking is the preferred method of reducing piracy. Added Cheetham, “More than 49% of consumers believe a government or court order for ISPs to block pirate sites would be the most effective measure to reduce piracy in the Philippines.”

    However, the good news is that consumers are also being educated about piracy with more than 40% being aware of the negative impacts of piracy on the local creative industry, as well as the risks of malware infections from accessing pirate sites. Cheetham illustrated the stark reality of the consumer risks from pirate sites highlighted in their “Time to Compromise” report from earlier in the year with a video presentation showing a user being infected with fake ransomware within 30 seconds of searching for pirate Philippine movie content.

    There is some hope that the revised IP Code bill, HB0799, filed in early July, will address the rampant online piracy. However, while the bill does provide the potential for the government to block sites due to copyright infringement, the procedures for doing so are not clear. Cheetham noted that “Malaysia has some of the best site blocking measures in the region and it’s no surprise that Malaysia’s online piracy rates have plummeted by 60% since the Malaysian government implemented its rolling site blocking measures in early 2020.”

    “The transformation brought about by the last two years has drastically changed the ecommerce landscape and technologies in all sectors have adapted accordingly. Protection and enforcement of intellectual property especially in the creative sector will perforce, adjust and adapt as the developments in ecommerce evolve and stabilizes. Failing to do so will drastically destroy the cadence of development already began and bring more loss than gains,” said Teodoro Pascua, Deputy Director General, The Intellectual Property Office of the Philippines (IPOPHL).

    “Revising the Philippines’ intellectual property code is urgently necessary to ensure that we protect the Philippines’ creative industry and content users. To complement regulatory efforts, Globe has been implementing its anti-piracy campaign #PlayItRight since 2017 to educate customers on how to become responsible users of online content across the film and music industries, and the areas of digital literacy and education. We also vigorously monitor, and block validated illegal piracy sites. Adding teeth to the law will further boost these initiatives,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

    Added Ian Monsod, CEO of Kroma Entertainment, “Kroma is committed to develop world class entertainment as well as to elevate Filipino artistry and content to the world stage. We will continue to vigilantly work with industry stakeholders to uphold the IP rights protection as a backbone and path to the creator industry sustainability.”

    About the Asia Video Industry Association

    The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

    For media enquiries and additional background please contact:
    Charmaine Kwan
    Head of Marketing and Communications
    Email: charmaine@avia.org
    Website: www.avia.org
    LinkedIn: www.linkedin.com/company/asiavideoia
    Twitter: @AsiaVideoIA

    For the latest business and finance news in Asia - Business News Asia
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    BW Digital and BW ESS launch BW Velora to drive greater digital sustainability

    June 20, 2025

    New method to blend functions for soft electronics

    June 19, 2025

    Euro Manganese and Integrals Power Sign LOI and Offtake Term Sheet to Strengthen LMFP Battery Supply Chain

    June 19, 2025
    Latest News

    QS Energy Receives Initial Order for Multi-Year AOT Technology Deployment

    June 21, 2025

    CanSinoBIO Launches Pneumococcal Vaccine: An Innovative Choice to Safeguard Children’s Health

    June 21, 2025

    BW Digital and BW ESS launch BW Velora to drive greater digital sustainability

    June 20, 2025

    Legacy and Lifestyle: U.S. Polo Assn. Hosts Iconic Party at Pitti Uomo 108 in Florence, Italy

    June 20, 2025

    Philconstruct Visayas 2025 Showcases Innovation, Sustainability in Construction

    June 19, 2025

    How Containers Supercharge AI Development Projects

    June 19, 2025

    New method to blend functions for soft electronics

    June 19, 2025

    ULVAC Continues Participation in “Lab-in-Fab” Project to Advance Piezoelectric MEMS Technology, Now Entering a New Phase

    June 19, 2025

    Euro Manganese and Integrals Power Sign LOI and Offtake Term Sheet to Strengthen LMFP Battery Supply Chain

    June 19, 2025

    HKTDC Maintains 3% Export Growth Forecast

    June 18, 2025

    “J-Style Trip Season 3” Tops Ratings for Twelve Consecutive Episodes

    June 18, 2025

    CleverTap Launches “Promos” The Industry-First All-In-One Rewards Management Platform

    June 18, 2025

    Canstar Strengthens Technical Advisory Board with the Appointment of Geologist and VMS Mineralization Expert, Dr. Stephen J. Piercey, P.Geo., FGC

    June 18, 2025

    The Lemon Co.: How a Cebuano’s Homecoming Sparked a National Health Beverage Brand

    June 18, 2025

    Clark Waste Crisis: Was the Experienced Solution Sidelined?

    June 18, 2025
    BusinessNews.ph
    • Home
    • Business News Asia
    • Cebu Lifestyle Channel
    • Property News
    • Events News Asia.com
    • Contact Us
    • Cebu Business News
    © 2025 All Rights Reserved | BusinessNews.ph

    Type above and press Enter to search. Press Esc to cancel.